--- title: Investment Philosophy - Boyar Asset Management --- [Skip to content](https://boyarassetmanagement.com/investment-philosophy-boyar-asset-management#main-content) [![boyar updated logoo](https://boyarassetmanagement.com/hs-fs/hubfs/boyar%20updated%20logoo.png?width=240&height=94&name=boyar%20updated%20logoo.png "boyar updated logoo")](https://boyarassetmanagement.com/?hsLang=en) [![logo-inverted](https://f.hubspotusercontent10.net/hubfs/2333817/GiantFocal_Marketplace/March/logos/logo-inverted.svg "logo-inverted")](https://boyarassetmanagement.com/?hsLang=en) - [Individuals](https://boyarassetmanagement.com/individual-investors-private-client-group) - [Private Client Group](https://boyarassetmanagement.com/individual-investors-private-client-group) - [Boyar Value Fund](https://boyarassetmanagement.com/individual-investors-boyar-value-fund) - [Institutional](https://boyarassetmanagement.com/separately-managed-account-solutions) - [Stock Selection](https://boyarassetmanagement.com/investment-philosophy-boyar-asset-management) - [Quarterly Letter](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/tag/bam-client-letter) - [Blog](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog) - [Our Team](https://boyarvaluegroup-4595129.hs-sites.com/boyar-value-group-team) - [Schedule a Meeting](https://www.email.boyarvaluegroup.com/meetings/amalia) [Schedule a Meeting](https://www.email.boyarvaluegroup.com/meetings/amalia) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Boyar’s Stock Selection Methods #### We conduct exhaustive analysis of every company we consider purchasing to determine its private market value, using proprietary methods developed and refined over the past 50 years. ![video-1](https://boyarassetmanagement.com/hubfs/video-1.png) ## ***Some of Our Proprietary Methods Include:*** ![imgthumbn_03](https://boyarassetmanagement.com/hubfs/imgthumbn_03.webp) ##### ***“The Hidden Asset Method is probably our favorite stock selection method as no computer screen in the world will ever be able to replicate it.”*** ##### *Mark Boyar* ## ***The Hidden Asset Method*** We look beyond the obvious. Many companies own valuable assets-like real estate, iconic brands, natural resources or investments-that are burried in the footnotes or not properly reflected on the balance sheet. Uncovering them takes curiosity, deep research and patience-not a stock screen. ##### ***The Franchise Approach*** We are big believers in the power of great brands. Iconic brands are often impossible to replicate—and even if they could be, it would take years—giving the company a significant competitive advantage. This alone could present an attractive investment opportunity. In certain instances a corporate name masks this valuable brand, creating a valuation disconnect as investors do not always give the company full credit for its great consumer franchise.  ##### ***"The best situations for us is when we find great consumer franchises that are masked by a corporate name"*** ###### *Jonathan Boyar* ![video-2](https://boyarassetmanagement.com/hubfs/video-2.png) ##### ***The Business Value Method*** We often find opportunity where others see only trouble. When an industry is out of favor, negative sentiment can push the stock prices of even high-quality companies within that industry well below their true worth—creating the chance to buy great businesses at attractive prices. The key is knowing why the industry has fallen out of favor. If the challenges are cyclical (temporary), there may be a compelling long-term opportunity. If they are secular (permanent), caution is warranted. Our job is to make that distinction—then act decisively when the odds are in our favor. ##### ***"We look at industries that Wall Street hates and try to determine which companies are being unfairly punished and will thrive in the future."   *** ###### *Jonathan Boyar* ![video-3](https://boyarassetmanagement.com/hubfs/video-3.png) ### ***Special Situations*** Certain corporate events can create temporary mispricings—moments when sentiment shifts and opportunities emerge. Two situations we pay close attention to are: Recent Spinoffs – Newly independent companies often receive little attention from Wall Street analysts, making valuation discrepancies  more likely. Post-Bankruptcy Reorganizations – Companies emerging from bankruptcy frequently face a stigma and minimal analyst coverage, which can temporarily depress valuations despite improved fundamentals. ### ***Catalysts & Triggers*** An undervalued company with solid fundamentals isn’t enough. ###### ***Without a catalyst, a stock can remain undervalued for years. That’s why we look for a clear event or development—typically within two to five years—that could unlock value.*** ###### ***Mark Boyar*** ###### *We only want to own a business when there’s a reason the  stock market might recognize its worth.* Some of the catalysts we look for include: - Initiation of a dividend or meaningful share repurchase program - A corporate split or spin-off that creates focus and value - Management changes, acquisitions, or macro shifts that improve operations - Ownership by an aging founder without a clear succession plan ![Untitled-4](https://boyarassetmanagement.com/hubfs/Untitled-4.webp "Untitled-4") ## Value Traps: Avoiding the Illusion of Cheapness Not all “cheap” stocks are bargains. Many fall into the value trap category—companies that look inexpensive but suffer from deep structural problems, weak competitive positions, or poor capital allocation. These businesses can stay cheap or even decline further, no matter how attractive their valuation appears. At Boyar, our research goes beyond surface-level metrics to avoid these pitfalls. We focus on identifying companies with durable franchises, solid management, and clear catalysts that can unlock long-term value. This discipline helps us separate genuine opportunities from traps that ensnare less rigorous investors. #### ***How We Avoid Value Traps*** ##### *We Ask Ourselves* ###### *Does the business have a sustainable competitive advantage, or is it being disrupted?* ###### *Is management allocating capital wisely?* ###### *Are there identifiable catalysts to unlock shareholder value?* ![Untitled-b](https://boyarassetmanagement.com/hubfs/Untitled-b.webp "Untitled-b") ### ***If we can confidently answer yes to some or all of these questions, the chances of stepping into a value trap diminish (though they’re never eliminated entirely).*** ## How can **we help?** ![logo](https://boyarassetmanagement.com/hs-fs/hubfs/Boyar%20Asset%20Management/logo/logo.png?width=150&height=96&name=logo.png) Since 1975 the Boyar family of companies has focused on creating value for our clients — by seeking out and investing in companies whose intrinsic value significantly exceeds that of its current market price. ##### Social Links ![facebook](https://boyarassetmanagement.com/hubfs/facebook.webp) ### Facebook ![linkedin](https://boyarassetmanagement.com/hubfs/linkedin.webp) ### Linkedin ![twitter](https://boyarassetmanagement.com/hubfs/twitter.webp) ### Twitter ##### Contact us ![email](https://boyarassetmanagement.com/hubfs/email.webp) ### info@boyarvaluegroup.com ![phone](https://boyarassetmanagement.com/hubfs/phone.webp) ### (212) 995-8300 ![map](https://boyarassetmanagement.com/hubfs/map.webp) ### 667 Madison Avenue, 5th floor New York, NY 10065 ![Group 1000006241](https://boyarassetmanagement.com/hubfs/Group%201000006241.png) ### Form CRS: Client Relationship Summary ##### [Newsletter](https://share.hsforms.com/12wXZkaLSQaSmHLzMh2SLXA2qhmh) [Subscribe To Our Substack](https://boyarresearch.substack.com/) © 2026 Boyar's Intrinsic Value Research LLC. 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