In 1975, Mark Boyar began publishing independent equity research on intrinsically undervalued companies. This led in 1983 to the establishment of Boyar Asset Management, a Registered Investment Advisor (“RIA”). True to Mark Boyar’s vision, the focus of Boyar Asset Management is investing in the equity securities of intrinsically undervalued companies.

Intrinsic value, as we define it, is what would be paid to stockholders if a business were liquidated or sold.

Boyar Asset Management evaluates a corporation in the same manner as a mergers and acquisition specialist. Our analysis of financial statements is driven by economic reality, not generally accepted accounting principles. If we can purchase assets at significant discounts to their current market values, we believe that over a reasonable period of time, either the stock market will reflect the true, higher value of those assets, or our clients will profit when the assets are acquired by a third party.

Individual Investors

Institutional Investors